Beverage alcohol service at movie theatres is an expanding customer offering across Canada. Dunne Group assisted the Motion Picture Association of Canada in examining the regulatory frameworks in Prince Edward Island, Nova Scotia and Newfoundland and Labrador and the processes to potentially license movie theatres in these provinces.

The scope of work included background research and analysis and dialogue with liquor licensing regulators to introduce the idea of licensing movie theatres, identify critical issues, and delineate the appropriate application process.