Golf PEI has a big digital responsibility to generate awareness and drive golfing activity among visitors and potential visitors to Prince Edward Island through the golfpei.ca website. As part of a digital marketing strategic review, Dunne Group was retained to complete a comprehensive analysis of website traffic and activity. That process more or less answers four intertwined questions: Who is coming to my website? What are they doing on my website? Or better yet, what are they trying to do? What gaps are there between what they're doing and what you want them to be doing? And what are some creative ways you can close those gaps?